PCOS Personal Trainer Website

Personal trainer and nutrition coach Erika Volk started blogging in the hope of reaching even more fellow women living with Polycystic Ovarian Syndrome. Her brand, The PCOS Personal Trainer, made a splash in the PCOS community as other brands and bloggers began featuring her science-based articles and expert interviews in their own publications. But after four years as a bare bones blog with inconsistent styling and a lack of content heirarchy, The PCOS Personal Trainer was in need of a visual and structural overhaul.

Before shaping a new visual concept, I guided Erika through a process of reevaluting her brand’s verbal positioning, revising existing written content, and crafting new content alongside our developing site structure. The rest of the project involved a new UI system, graphic elements, user navigation scheme, layout patterns, a reimagined blog area, and an intuitive client dashboard.