Eco Driving and Rewards App
Uh, it's been quite a while since I posted something new here, but its time to get out the various things I've been working on for the past few months.
First of the bunch is a concept application for promoting eco-friendly driving and at the same time upselling new and better electric cars.
This was quite a challenging project, but I learned a lot on it because I had to develop some kind of a business strategy on why would people use the app on a daily basis and strike a fine balance between teaching drivers how to drive more eco-friendly and introducing new cars to them.
After each driving session, the app will automatically review the user’s driving performance, calculate their “Eco score” and display detailed data like Carbone Dioxide emission (CO2), top speed, distance driven, fuel consumed, etc. To familiarize users about the car emission effects on nature, the app displays simple pragmatic examples in real life context.
Depending on the Eco Score, the user will either get rewarded in virtual coins or penalty in case their drive wasn’t eco-friendly.
The same coins can then be redeemed for various prices inside the app's store.
The application also features slight gamification in form of user levels, weekly challenges and achievements to give that extra dose of motivation and engagement.
There is a lot more going on in the background, but I have to cut it short.
Hope you like it :)