League And Williams Brandmark

League And Williams is a firm based in Victoria, BC that chose to stand out from the pack of red, black, grey, and of course, blue brands that saturate the market here.

The partners came to me knowing that they wanted the word LAW to be the prominent part of the brandmark, so I built them one that carefully balanced professional quality with an approachable air.

The orange was a natural choice to both stand out from competitors and appeal to their target market, which skewed slightly towards generation X female.

Since the branding five years ago, they have nearly tripled in size, and you can see ads for them across town.