Charlie Papa Alpha Brandmark
Jaythan Williams is the owner of a niche accounting company that focuses on pilots, flight crew, and people who run businesses in the aviation industry.
When he reached out to me last year, I had the opportunity to do a complete brand from the onset, including a new business name.
We settled on Charlie Papa Alpha, which may sound unorthodox for an accounting company, but to the target audience just sounds like "CPA".
We also stuck to a very vivid color palette, drawn from the RGB displays in the cockpit, and balanced everything with very simplified line work.
To see how a very unique brand was implemented on their site, you can see it here: https://charliepapaalpha.com/
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