Elevate Forums Brandmark

Elevate Forums was a project that unfortunately ended up not receiving enough funding to move ahead, but it was one of my favorite logo marks in the past few years.

One of my favorite things to build into a brandmark whenever appropriate is an easter egg or element utilizing the negative space.

The concept of elevation, forums, and the inherent shapes of the capitals E and F all lent themselves to a combination that worked out quite well.