Lashtopia Logo and Branding Project

Lashtopia is a popular lash boutique in Southern California. They grew so fast the owner never had time to create a cohesive brand image for the company. Approaching the project I uncovered what the real need for a new identity was, then studied similar brands, or large companies directly in the industry to create a clean modern style the owner can be proud of and has the potential to take on future growth no matter which direction she decides to take the company. This is a current project that will be updating soon.

Client:
Lashtopia

Project:
Logo
Branding
Website

Full project on Behance.