Opening Ceremony // E-Commerce

Opening Ceremony has been one of my favourite clothing brands ever since I stubbled upon them back when I was in my early years of university. I was recently shopping on their e-commerce site and felt inspired to create something more dynamic and rebellious that was reflective of the brands identity and narrative. In regards to the e-commerce portion of the site, I thought it would be neat to add a "quick shop" overlay pop up so that the customer wasn't taken away from the entire selection of what they were viewing. I wanted the process of previewing details, and adding items to one's tote to be entirely done on the same page without having the customer leave the page. My thoughts for this was to keep everything on one seamless page to allow for a quick shopping experience so that customers weren't jumping back and forth to different screens.