IoTech Design

Identity proposal for a business related to IoT products & internet-based services. Negative space bulb is used to highlight the core values of the business such as innovation & creation. The filament shape merged with the circular shape on the top of it represents letter IoT (Initials of the business) & also a tree as they offer multiple products & services. Circular shape enclosing the negative space bulb icon with the vertical strip forms an inverted power icon (1 & 0) which reflects the digital nature of the business.