Kickstarter 10, Instagram Animations

For Kickstarters' 10th anniversary, we designed a Instagram grid of 12 connected animations. These animations featured the illustrations we used throughout the Kickstarter 10 landing page, which you can view at www.kickstarter.com/10. We really wanted to take on the challenge of designing a series of video posts that could connect in both the grid and linear view.

With the identity we created for Kickstarter 10, we wanted to convey a sense of whimsy and excitement, as well as the idea of all the unexpected results that can come from creative work.