Muff Gin

Branding and packaging design for The Muff Liquor Company's potato-based Gin. Muff is a small village in County Donegal, Ireland. The brand was inspired by a local farmer, Philip McClenaghan and his old style methods of concocting unusual potato-based spirits in the back shed of his flourishing potato farm in the early 20th century. The tone of voice is classic, historical but with a fresh twist. A modern take on a classic Generation.

You can check out the full project on my website.