@Geostories

The Geological Survey of Canada (GSC) History Committee wanted to celebrate the organization's 175th anniversary and engage young people in geology. Young Canadians are particularly drawn to experiential travel and like to share special moments via Instagram.

We mapped the most frequently tagged Canadian locations on Instagram, and researched and wrote hundreds of facts for these locations. Then, when one of our locations was tagged by Instagram users, the @geostories account responded with a comment specific to that area in real-time.

You can view the full case study here; https://www.behance.net/gallery/56445669/Geostories