Sawaab symbol
Did this identity design like a month ago for mr. Arshaan from India. The brand name is Sawaab and it represents the Islamic wear for men, woman and children. Before this we had two more projects from him in the fashion industry like Arshaan Gafoor and STARXX brands. He succeeded really good so far with those brands and now this third one is under development.
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The main idea was to create a rounded logo that is inspired from the islamic patterns. As you know the Arabic walls, doors and floors are well decorated with these amazing abstract designs. The Arabic culture is rich in colors and beautiful rounded abstract star shape patterns.
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After more then a week of designing decorations and finding out original shapes, sketching a lot; A new idea popped in my head. Like make an S letter that has the form of a diamond, that has sharp edges. This gives the same structure as the Islamic shapes, then I rotated these 4 S shapes in 360 and finally I got this symbol!
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From here on of course it was tested, scaled and printed to see if the design will hold on on embroidery and other print materials or small surfaces. It was a great success!
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