Packaging design for new whiskey "Old Legends"

Now whiskey is a classic spirit for mature man. How to make this drink younger? New generation – new values.

Most whiskey brands talk about their traditionalism and the their unique recipes. However, modern youth has a different understanding of legends and traditions. They are different from past generations and their time has other heroes. In order to fit into the environment of its audience, the brand's design was based on the idea of reflecting the modern world heroes - hackers.