FWD.us Logo Reveal Animation

FWD.us Rebranding from early 2018 -- logo reveal animation.

The new identity is a visual representation of the FWD.us’ approach: To strategically move the right pieces forward to unlock something new. The new identity is very much in motion: It leans heavily on forward movement and we see a lot of pieces unlocking in the collateral, visually emphasizing FWD’s big message. The new identity strikes a balance across party lines: The F-lettermark is impactful and active, while the serif wordmark balances the identity out to appeal to grasstops audiences as well.