Alter Ego Sneaker Boutique
Alter Ego is a sneaker boutique based in Westwood, Los Angeles. The shop owner sought to honor the memory of a friend that had fueled his passion for sneakers. With this in mind, Forth + Back developed a fictional dialogue between the owner and his friend that referenced the “second self” of a comic book superhero. This narrative drove everything from naming to interior graphics, as well as all brand collateral.
art direction
black and white
brand design
brand identity
branding
collateral design
design
graphic design
identity design
kicks
la
logo
logomark
los angeles
photography
print
sneakerhead
sneakers
sneakershop
typography
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Posted on
May 9, 2019
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