Warehouse 4 Logo

I created this logo for a vintage Furniture restorer and seller called Warehouse 4, where it is based. They mainly sell Mid Century Credenza, so it was the obvious device to use for the branding. I created letter forms of a W and four columns for the number. I reinforced the connection between the letters and the iconography by designating the blue colour to "WAREHOUSE" and the W door, whilst applying the orange colour to the "4" and the 4 column door of the Credenza. I used the blue for trustworthiness and the orange for dynamism and vitality in the business.