Savings app for the financially savvy – design sprint

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While sketching the flow for this digital product we had to ensure each section was fulfilling a primary user need which we had identified earlier in the design sprint.

We were mindful not to cram too much functionality in - too many choices can have a detrimental effect. Studies have shown that too much choice correlates with a user’s unhappiness.

We try to keep things a simple as possible so everyone is 🙂

Show some L if you like the simpler things – how do you achieve it?