UED Logo exploration

Tried my hands on a logo for 'UED Global Summit 2019'.

Logo Concept
The logo is inspired by the popular game called ‘Mechanix’. It has basic building blocks that can be fitted together to create various forms. It represents ingenuity, creativity and the spirit of problem-solving.

We are Vibrant and energetic:
The style of the logo has been kept colorful and vibrant. It represents that as a team, we are not afraid to experiment, we are very dynamic and innovative. It also resounds well with the project ‘ETTA’ that will be fundamental for us moving on...

Different teams, yet united:
The logo has various parts coming together and forming the word UED. It represents togetherness and effective collaboration between the various teams in San Francisco, Sunnyvale, New York, Bengaluru, and Beijing. This summarises the spirit of Global Summit.

Long way to go, together:
The logo has been kept a little incomplete. It represents that although we are at it and fiercely strong, we have a long way to go, together.

Versatility:
Since the style is so versatile, it can be used to create an ecosystem of artifacts and merchandise. Like for example, I made a kite using the same elements which could be used for events in the Summit. Yay to stickers!!