Target Clean

Introducing Target Clean. Our team worked to come up with a system to help you identify products formulated without specific ingredients you may not want.

We pulled in @Steve Wolf to create an illustration that brings joy to the cleaning section & that also feels clean and happy when you see it.


CD: Kelly Munson, David Hartman
Design: Me
Copy: Sage Rider
Strategy: Jess Sorley
Illustration: @Steve Wolf