Flip the Script

Challenged myself to take a second look at the nostalgic Pitt script.

The mimicking of sloping contours and sharp edges of the panther creates a sort of visual unity between the two marks.

Its geometric structure exhibits more of a clean, sharp and athletic style while still pulling from past Pitt scripts, instilling instant recognition.

Maintaining tradition while unifying a consistent athletic identity.
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Note: This is a concept only. This is not part of the University of Pittsburgh.