Sainsbury's VUI (Voice User Interface)

Collaboration project with Molly Saffman.

This was the result of a collaboration brief with Sainsbury's during my time studying Interactive Media Design at Northumbria University.

Press "L" if you like it.

Brief: Considering the current interactions customers have with Sainsbury’s, design an omnichannel experience which embraces voice UI. How could this work with existing touchpoints in store and online? How could this enhance the overall customer experience?

Solution: Lili (local item locating interface), an in-store VUI installation that uses the advantages of sound isolating technology. This allows the user to privately locate items in-store using visual assisted VUI. A concept that originated from heavy user research into VUI, Customer in-store mapping and user assumptions on VUI.

Watch the Project Video here: https://vimeo.com/209414386