Where Innovation Takes Flight

Advertising Campaign built for Orlando-Melbourne International Airport.

I created a brand recognition campaign to bring awareness to the local airport on Florida’s Space Coast and its direct relationship with aerospace businesses working in the space industry. The airport's property hosts many globally known aerospace businesses driving innovation in space flight and technology.

These ads were placed along side news coverage of rocket launches, as well as other space technology news. There were multiple media formats created to integrate with print, digital, video, and social media formats. A destination landing page was also created to direct interested viewers to the renovations, innovations, and opportunities the Orlando-Melbourne International Airport has to offer the community. This campaign ran for over a year and had a very broad reach, lots more moving parts than represented in this piece including animated graphics and multi-media ads.

The campaign ran for over a year and resulted in an increase in visibility, interest and digital traffic toward the airport. The partnership with FLORIDA TODAY, the local USA Today NETWORK affiliate and the leader in space coverage related to the Kennedy Space Center led to heavy traffic and increased video views and social interaction during live launch coverage.

This campaign received national attention and was submitted to the INMA (International News Media Association) for consideration in 2017. It won third place for Best Marketing Solution for an Advertising Client.

Check out more of the work and story here: https://www.behance.net/gallery/79905511/Where-Innovation-Takes-Flight