Looka symbol meaning

A logo is for identification, not communication. That being said we wanted to have some sort of meaning behind our logo. A lot of thought went into the design of the logo mark. Thinking about how we could create a great logo mark from a design stand point but also bring some personality and meaning to it. Our logo mark has three main meanings.

1. Letter L - to help brand recognition when the logo mark is used on its own.

2. Human Eye - to represent the “eye for design”. Design is very visual and it starts with your eyes.

3. Hand Framing - Hand framing is very popular when referring to design. This represents setting the canvas with your hands. When people say “look at this” they will hand frame. Play off of our name Looka.

To see the whole project click the link below:
https://kaejon.com/looka

Read the full case study here:
https://kaejon.com/case-studies/looka