Product Selection - Interaction (Web)

Ram Bharathi
Ram Bharathi
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    Product Selection - Interaction (Web)
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    'Product Selection' page launched recently improved our conversion rates for 'Yongo' web app (a digital savings product for parents/kids & their supporters)

    We noticed some resistance in completing the underwriting process, also the analytics conforming the same.

    Problem solving & UX approach

    - Keep it simple and minimal
    - Comparison of products (Long vs Short Term)
    - Quick summary of key benefits
    - Clear interaction states with subtle animations
    - Respect the form factors for such long process

    Interested more?

    Read about the UX story of Yongo
    https://uxplanet.org/ux-story-yongo-product-design-process-e39226af5907

    https://serkudiki.myportfolio.com/yongo-innovative-savings-platform-webmobile-app

    Ram Bharathi
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