Marketing campaign

At some point of our cooperation with JPM we were asked to revamp existing product page for one of income funds offered to Asia Pacific clients. It was part of a global Let's Solve It campaign launched by JPM in partnership with The Wall Street Journal.
Key element of each Let's Solve landing page is made of two semi-circles. Pie chart of the left represents fund’s portfolio while left side is visual representation of campaign slogan. One of our tasks was to create visual identity that would strengthen the campaign's message and make sure it's aligned with other marketing channels.
Today we would like to show you a short animation of our creation process.

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