Building Together

In late 2017, Uber was nearly a year into a complete redesign of its Driver app and was about to launch its first ever global beta test, with 700+ Uber driver-partners across 7 cities. The Driver UX Research team designed a research program that departed significantly from previous approaches. Its goal: to better gather and use beta drivers’ feedback by including a mix of customizable ethnographic methods and an unusual way of delivering the research learnings back to the team.

Read the full case study here: https://medium.com/uber-design/building-together-774ec264ab52

_____________

Team: Driver

More by Uber

View profile