Building Together
In late 2017, Uber was nearly a year into a complete redesign of its Driver app and was about to launch its first ever global beta test, with 700+ Uber driver-partners across 7 cities. The Driver UX Research team designed a research program that departed significantly from previous approaches. Its goal: to better gather and use beta drivers’ feedback by including a mix of customizable ethnographic methods and an unusual way of delivering the research learnings back to the team.
Read the full case study here: https://medium.com/uber-design/building-together-774ec264ab52
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Team: Driver
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