Quelli Della Pizza Logo

This logo design was part of a branding proposal for Quelli Della Pizza, a company selling artisanal pizza bases for the food service market (bar, pub, restaurant etc.).

The slogan "Stesa da noi, farcita da te," translates to "stretched by us, topped by you" and forms as the inspiration behind the logo design. The two hands show the different stages of the process - the hand below throws the pizza base up to the end user who adds the toppings.