Match Types 101 | Bing Ads one-sheet (2014)

Group: Bing Ads
Region: North America
Role: Content Designer and Project Manager

Challenge:
Design a match types one-sheet for busy SMB users new to search engine marketing.

How I helped:
Ideated a user-centric concept that shows, not tells, how match types work. Collaborated closely with designer on visuals. Designed content that when paired with visuals makes match types far more accessible and engaging for busy SMB users.

Outcome:
Piece became one of the most downloaded one sheets and formed the basis for an ebook.