Captain America: Civil War (2016) | Windows 10 lock screen

Client: Windows Store, Walt Disney Studios
Market: North America

CHALLENGE
Client needed compelling Windows 10 lock screen design to land a Comic-Con offer and launch the premiere of Captain America: Civil War on Microsoft Movies & TV.

SOLUTION
New to the team drove to design content that tightly aligned with the IP's lore and resonated with demographic that used Windows 10, a first for the team.

HOW I HELPED
► Chose active, audience-resonant language that aligned with film story and IP's lore, creating a relevant, resonant content experience for Captain Marvel and Windows 10 fans.
► Because publishing tool did not enable forced wrapping, also chose language that created optimal rag lines for both eye scanning and engagement.

OUTCOME
► Exceeded engagement goals (CTR) and became a best-practice design.