Power of Choice Social Media Campaign

The Power of Choice is a campaign supporting students, schools and parents, focused on building resiliency and providing education to increase the number of students making healthy choices regarding substance use.

The parent campaign component was developed and designed by me to foster better communication between parents and teens when it comes to talking about the risks of underage drinking.

Within the community, it was found that youth make healthy choices every day but it doesn’t make the headlines. The research is showing that maybe it should. The number of local alcohol-free teens is growing, at a rate that is almost double the national level. That growth seems to be related to increased awareness and support for the healthy choices most of our high school students are making.
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The Power of Choice provides parents with a wealth of information they can use as they guide their children through the exciting teenage years. These PSAs were developed to be showcased on social media as well as in digital format in email blasts that were sent to parents at all 12 middle schools within the Naperville District 203 & 204 community.