CITYSCAPES by RC Willey

RC Willey chose to work with my student advertising lab because we understand small living spaces and we know the millennial market better than anyone else. Our task was to explore this space and use what we found to create a new brand and marketing campaign for the new apartment department.

RC Willey loved our work so much they will integrate the new brand name and logo into their current and future advertising. They appreciated how we connected our research to the strategy and creative. They also liked the copy and digital banners.

To see the client presentation and research check this out: https://www.mackculp.com/rc-willey