Brand Illustration for MaestroQA

Deciding what a character that represents a company should look like is a very weird challenge. You’re basically trying to capture company values in a single character.

Should it be a lovable old man with crazy hair? Should it be a little kid dressed up, taking him-or-herself very seriously? Should it be a gender neutral animal?

When reading about the history of conducting/modern conductors, we came across this article in the New York Times about why this profession is still dominated by men.

A well-known, male conductor says: “The essence of the conductor’s profession is strength, the essence of a woman is weakness.” 🤦🧐😂

So we went with a woman💪😍

Checkout the illustration alive on MaestroQA's website https://www.maestroqa.com/