Good Move Identity
Here is a brand that @Katrina Ward and I recently wrapped up for a local real estate company. We worked with them on naming before we worked on the actual visual identity. "Good Move" conveys their focus to clients; they hope to find their clients homes that will set them up for future financial success. At the same time, "Good Move" represents the idea that one chapter of home will be ending and another will be beginning, and it will be a good thing.
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