Ain't She a Peach

One of my favorite project pasttimes is naming a company. I've had the pleasure of naming a dozen or so companies in my tenure at Focus Lab and—hey—many of those actually saw the light of day and grew into really great companies under their new monikers!

Peachy was a project where I was proud to lead the naming exercise. However the name itself was not my doing, but the spot-on contribution of the ever clever and multi-talented Mrs. @Lauren Jones. "Peachy" perfectly captures the essence of this youthful, friendly disruptor brand based in the Peach State. From there, @Joshua Krohn finessed the name and the strategy behind it into a glorious and out-of-the-box brand system. Needless to say, fun was had by all, and the end result is evidence of just that.