Social PR for a Millenial Generation

This project was social PR with a youthful twist. A key insight to the project was that the brand had to target a massive range of potential clients in a world where almost all brands now use social media. Our approach was to produce an identity which was adaptable for different sectors; a flexible device which could house various content in an interesting and striking way. Throughout the identity, the brand mark merges with content in a fun and engaging way, framing circular imagery to spell out ‘WOW’.

Check out the full case study here:
http://www.blackandginger.com/portfolio/wow-social/