Else Website
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Hurry up to check our new case study on Behance
https://www.behance.net/gallery/79342991/Else-Website
ELSE is an Amsterdam-based fragrance company founded on a simple premise – to create limited edition fine fragrances, without toxins and dyes free.
ELSE starting selling directly to their consumers through an e-commerce website, avoiding retail mark-up, advertising spend and the need for expensive physical stores. This places greater value on the internal composition of the fragrances and allows the perfumers complete creative freedom to craft their perfect scent. This theme of free creative expression and organic consist runs throughout the brand. We found a problem in that users are afraid to make a mistake when choosing a perfume.
It was decided to use the visual language as a way to simultaneously communicate high quality and value. Also used additional photos and sounds - to cause the correct associations with perfume among buyers. The default aesthetic also created a blank canvas on which to build future collections, allowing the brand to sit back and let the rich photographic content come to the fore.
What we did:
- Logo Design;
- UX/UI Design;
- Art-Direction.
Year
2019
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