Win 'em all

It's a particular kind of challenge when a brand needs to resonate with disparate audiences... like in the case of LeagueSide, who connects companies with marketing opportunities via local youth sports sponsorships. We had to navigate the choppy waters of appealing to parents and coaches on one side, and then sophisticated marketing teams for major companies on the other.

To help us accomplish that, we took a deep dive into what appeals to those audiences mutually, and we looked at major companies that effectively communicate with disparate brands everyday. In the end we set LeagueSide down the path of owning their brand attributes—fun, sincere, and modern. The forthcoming end result (the handiwork of Mr. @Ben Stafford) is pretty durn stellar.