Tire Broker

Tire Broker coordinates the movement of used tires forward and backward in the local supply chain. Drawing inspiration from popular racing brands, we narrowed in on schemes that felt sharp-fast-clean while avoiding common tropes in the custom automotive market that are too fanciful or indulgent (think “Pimp My Ride”). The result is a simple, yet clever icon that combines tire treads and recycling arrows into a mark that can keep pace with some of the industry’s best brands.