Brand Identity for Medical Billing Business

Eric, owner and founder of Port Lane Medical, has always loved the ocean, his family, and empowering others. His childrens' names are Porter and Layne, so his business name pays homage to them in subtle and meaningful way. "Port" also nods to his love for water and sailing. An image of a ship's wheel and compass are combined to give the impression that he desires to guide his clients and provide a "smooth sailing" experience.