eCommerce Website for Sophisticated Salon & Spa

Glo is a boutique salon and spa in Fayetteville, AR. They have a wonderful 20-year-long reputation in their community and needed a website that spoke to the warmth, sophistication, and professionalism of their staff and salon. They also wanted to add an eCommerce store for the high-end beauty products they were previously only selling in-store.

We used muted mauve and blush tones with a navy-gray to give their brand a soothing, warm energy. The handwritten script lends itself well to an approachable, feminine vibe and mirrors the artistry and personal touch that they are known for.

Since they are so active on Instagram, we added an Instagram plugin that allows you to sort posts by specific hashtags (for instance, "#lashextensions") and add those personalized feeds to individual pages. That way, the customer gets a unique experience on each page of the website and is more inclined to interact with the Instagram content.

This was one of my favorite projects to date! I'm in love with the color palette and the refined, approachable elegance of the final design.