Warm, welcoming, heart-centered moodboard 🧡

With this moodboard, I'm proposing a simple and professional upgrade to the visual identity with a cohesive, muted colour palette, minimal, playful lifestyle photography, and organic patterns, as well as a new logo to represent the brand as a whole.

This visual identity aims to portray the warm, welcoming, heart-centered nature of the brand, appeal to the customers who resonate with their mission, and create a sense of homecoming. What do you think? Reckon we're on the right track with this?