Landing Aloud - Welcome 2017 Cohort

Right before the new semester of 2017, the Office of Student Affairs (OSA) of The Chinese University of Hong Kong, Shenzhen was planning to make a welcoming brochure for the new 2017 cohort with a goal of providing necessary guidance for their new college journey. The OSA invited me to take the lead as both project director and design director of this project.

The key visual of the whole project was built around one central concept: "Landing Aloud", with the wish that these young, energetic freshmen can make a disruptive noise in this new land.