Scioli Turco logo

Logo design for a nonprofit focused on combating urban blight in Philadelphia. What we needed was to create a logo that spoke to the expertise of the organization and the hope and rejuvenation that comes alongside their work, without getting cozy or sentimental, since they really are shepherds and not custodians of the properties. We went with a blueprint feel to communicate taking the building down to it's base, and then an up line to communicate moving forward and growth.