Adventures in Caving

AIC is a fictional company with global ambitions to provide timeless experiences through unique caving expeditions while preserving our delicate cave ecosystems.

The solution is ‘AV’, a sharpie’d mark depicting a stalagmite and stalactite. Here, Adventures in Caving shows its fun side with a marker drawn word mark and contour lines referencing the scribbled up map in your tour guide’s back pocket.