Zunami

The positioning that we developed is specific and bold: “We’re revolutionizing the insurance market.” A mild or neutral name would be inappropriate for an announcement of this magnitude, so we proposed something stronger — Zunami (Tsunami). Just as etches of tsunamis convey a clear poetic metaphor of eternal strength, this modern tech product will carry with it the word’s clear associations with pure energy and drive.

See more of our work → behance.net/nimax

Thank you!