Upscale Analytics Logo Concept

Hey guys

Check out the Upscale logo concept together with the grid I used to create the mark.

Upscale is a young energetic startup that develops an interesting dashboard for marketers specializing in app user acquisition.

The idea behind this logo was to create 2 intertwining identical shapes symbolizing statistics going up and down.

Geometrically speaking - I created 2 hexagons, one within the other, and then carved both shapes out of the combination of these 2 hexagons.

What do you think? Please share your feedback!