Packaging design for snacks from cricket flour

«What the bug*?!» is an innovative and unusual product for Belarusian market – the snacks from cricket flour. PG-branding developed a trademark for this product.
The newer and the stranger a product is, the more likely that it will appeal to young audience. Innovative product + generations Y, Z = a daring brand positioning with a provocative title “What the bug*?!” (correlated with WTF). Modern design with protest signs and bright color differentiation reflects the brand philosophy and fits easily into lives of young consumers.