Social Media Event Marketing

The Friday Night Shop is a downtown Troy merchant driven shopping and dining event modeled after the Gallery Hop in Columbus, Ohio’s Short North Arts District. Visitors enjoy shopping, dining, special events, arts activities, and street performers throughout the evening.

I served as the lead Graphic Designer for the Friday Night Shop Hop creating all print and digital files, including posters, mini-flyers and social media imagery. Inspiration for the April / May / June Shop Hop color palette was drawn from the sugar-laced leftover Easter peeps I loving ate as I began to design the first poster. The color palette chosen for the July event was designed in the heat of an exceptional busy event season in downtown Troy reminding me of the circus: bright and colorful with a little touch of crazy.