Independence Brewing Co.

I couldn’t be prouder of the work that @Lauren Dickens, @Drew Lakin, and I collaborated on for Independence Brewing Company. What started as a crazy idea in 2004 helped ignite the exploding craft beer scene in Austin today. Now 15 years in, we helped create cohesion between brands people already know and love. The resulting brand and packaging is inspired by beat up Texas backroad signs, swimming holes, grackles stealing your tortilla chips right out of your hand, and Ann Richards firing a shotgun. We celebrate our Austin roots and encourage folks from all over to be independent thinkers & drinkers.

Have a look at the attachment to view the full identity system and redesigned family of cans. Cheers!