Default to simplicity
Wanna just chill? Want your life to be simple without any hassle?
I illustrated just that emotion- you don't need fancy stuff to enjoy the beach. Just keep it simple, stupid. Hakuna Matata!!
Similarly, when it comes to digital interactions, make it easier for users to do things they wish to do so that they aren't worrying about other features. Keeping things simple can make a particular flow blazing fast.
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Default to Simplicity is principle 03 in our ebook- UX Design Principles. We wrote this book to explain how and why we should implement design principles in an organization to become a better design group.
If you're interested in reading the ebook- https://amzn.to/2HNf6Xk. Hope you like it
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